Thursday, May 07, 2009
Laurel and Katie and Tattoos ...
Laurel Richie, Chief Marketing Officer for Girl Scouts of the USA takes a peek at a new kind of branding ... literally! Katie's tattoo has branded her as a Girl Scout for life! Katie is one of the many wonderful young women I have had the pleasure to meet in Girl Scouting. I wouldn't be surprised if she becomes another first for women in the NASA space program (whatever that first might be a few years down the road).
One of my favorite media moments was listening to her interview last year with a Tulsa World reporter (regarding her Gold Award) who was rather stunned to hear she had a grade point average of 4.2 and wasn't quite sure how to respond to that. I didn't know that was possible, either, but it was for this Girl Scout!
Girl Scouts are wonderful, diverse, creative and self-sufficient young women. Katie is no exception. As one of the recipients of a Juliette Low Leadership Society scholarships, she attended a recent luncheon where she had the opportunity to meet Laurel Richie.
Actually, all the girls who attended the Juliette Low Leadership Society luncheon (both scholarship recipients and older Girl Scouts) enjoyed a private session with Laurel afterwards. I was impressed by the thoughtfulness of our girls as they both asked and answered questions. They weren't afraid to share how the felt if things (like Journeys) didn't live up to their expectations and why. And they also gave feedback regarding cookies that was more in depth than just "new boxes please!" New photos, sure ... but they liked that the girls pictured were being active. And they requested that the colors of the cookie boxes stay the same (for easier ordering by customers who want "them there orange ones") ... very helpful to know! And Laurel said that was something she could definitely take back to the team.
My favorite part, personally, was just knowing that these girls had a change to both glean from an amazing role model as well as make their voice heard in an arena where they are significantly invested ... Girl Scouts. Thank you, Laurel, for making the girls a priority and hearing what they had to say!